Sports Sponsorships
Vodafone McLaren Mercedes Formula One Racing Team
Another race ended magnificently for the Vodafone McLaren Mercedes Formula One Team as driver Lewis Hamilton celebrated his second Grand Prix victory in two weeks by winning the 2008 German Grand Prix.
Hamilton finished 5.5 seconds ahead of Nelson Piquet, driving for Renault, and Felipe Massa, driving for Ferrari. Hamilton's teammate Heikki Kovalainen finished a comfortable fifth place, bolstering his position in the Driver's Championship and gaining crucial points for the team in the closely contested Constructor's Championship.
Hamilton now leads the 2008 Formula One Drivers Championship with 58 points, overtaking Ferrari drivers Felipe Massa (54 points) and Kimi Raikkonen (51points).
A triumphant Hamilton remarked, "I nailed it this afternoon: When the team told me I had to build a 23-second gap in just seven laps, I knew I had to drive over the limit – and I did. I had to work for today's win. Everybody in this team has worked so hard to make this victory happen. We mustn't grow complacent but must feel assured that our efforts are being rewarded. We couldn't have asked for much more today."
Vodafone McLaren Mercedes team principal Ron Dennis announced, "Today's victory topped off another magnificent weekend for the Vodafone McLaren Mercedes team. I stress the word 'team' because our win was very much a team effort."
And Vice President, Mercedes-Benz Motorsport Norbert Hauge procalimed, "A sensational victory for Lewis with some great overtaking – he was in a class of his own. His speed was better than I had ever dreamed of. I am really happy about this convincing win. Thank you, Lewis. I also want to thank everybody in the team for doing such a great job."
SAP and Vodafone McLaren Mercedes Partnership:
With cutting edge computer technology and highly sophisticated IT systems becoming ever more crucial to Formula 1 success, SAP's advanced software has played a key role in the development of the V8 engine in the Vodafone McLaren Mercedes 2008 car, the MP4-23.
Modern Formula 1 motor racing is all about speed – and not just out on the track. Performance improvements are now measured in milliseconds, and development cycles are impossibly short in an environment where it is not uncommon for critical components to be completely redesigned, tested, and manufactured within the two weeks between races. During this critical interim, qualified SAP Business All-in-One partner solutions provide Vodafone McLaren Mercedes with the edge to outperform the competition.
A long-time partner, SAP has been right at the heart of the team's world championship campaigns over the years. SAP and Vodafone McLaren Mercedes are looking forward to continued success. We are confident that determination, hard-work, and unwavering commitment to excellence will result in a strong performance for the rest of the 2008 Formula One Championship and beyond.