With SAP NetWeaver, your IT organization can ensure that all master data, including user-defined data and data related to customers, suppliers, and employees, is accurate, free of duplicate records, and normalized. Internal and external users and applications have unparalleled flexibility in accessing a single version of the truth.

By unifying your data, you can deliver rich product content via Web and paper catalogs and enable global data synchronization for improved data exchange.

SAP NetWeaver enables:

• Master data consolidation -- Aggregate master data across SAP and non-SAP systems into a centralized master data store. Once data is consolidated, you can search for data across linked systems, identify identical or similar objects across systems, and provide ID mapping for reliable companywide analytics and reporting.
• Master data harmonization -- Consolidate and harmonize master data from heterogeneous systems. Ensure high quality master data by distributing harmonized data that is globally relevant using interactive distribution. Allow subscribing applications to enrich master data with locally relevant information.
• Central master data management -- Support company quality standards by ensuring the central control of master data, including maintenance and storage. Distribute centrally created master data to client systems as required using interactive distribution.
• Enterprise data warehousing -- You can create and operate an enterprisewide data warehouse. SAP NetWeaver supports both modeling and running the enterprise data warehouse.

The key IT activities involved with data unification are enabled by SAP NetWeaver components such as SAP NetWeaver Master Data Management, SAP NetWeaver Process Integration, and SAP NetWeaver Business Intelligence.